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市场营销
文学院 & 科学
MARKETING involves all of the ways that companies create valuable relationships with consumers—creating fans, studying sales cycles and developing concepts.
关于项目
市场营销 is for students who want to understand brands and people. In this major you’ll study concepts in product development, advertising, sales and design. You’ll learn how these areas work together in the real world to create strong brands that we recognize today.
你做好准备
Students who study 市场营销 at MNU are interested in utilizing business to help meet the needs of people and society. 市场营销 is about getting to know and understand people, developing ways of communicating with them, and ultimately providing a product or service that meets their needs.
你会学到
As a 市场营销 major, you’ll work on projects for local companies and present plans to real clients. Complete an in-depth 市场营销 research project with a team, and learn what the relationship between designers and marketers is like. You’ll be paired with a design student on more than one project.
Professors apply a Christian worldview to popular concepts so that you can learn how to use 市场营销 to benefit the business world in a positive way.
潜在的职业
- 销售协调员
- 市场研究者
- 社交媒体经理
- 活动策划人
- 促销经理
- Public Relations Specialist
- 广告客户代表
结果
样品进度
Freshman Year - First Semester
| 课程 | # | 名字 | 学分 |
|---|---|---|---|
| 心血管病 | 1503 | 英语作文一 | 3 |
| 位块传输 | 1103 | Discovering the Old Testament | 3 |
| 管理 | 1803 | 商业概论 | 3 |
| 数学 | 1203 | 大学代数 | 3 |
| 第一 | 1101 | 美国历史至1877年 | 3 |
| 第一 | 1101 | 新生研讨课 | 1 |
Freshman Year - Second Semester
| 课程 | # | 名字 | 学分 |
|---|---|---|---|
| 心血管病 | 1403 | 英语比较二 | 3 |
| 位块传输 | 2001 | 新约 | 3 |
| 管理 | 1203 | 商业中的计算机十大体育博菜网站程序 | 3 |
| GNSC | 科学与教育 | 3 | |
| FNAR | 1103 | 美术导论 | 3 |
| 体育活动 | 2 |
Sophomore Year - First Semester
| 课程 | # | 名字 | 学分 |
|---|---|---|---|
| 西奥 | 2003 | 基督教的信仰 | 3 |
| 心理学 | 心理或寿命 | 3 | |
| 通讯 | 1303 | 公众演讲 | 3 |
| 选修 | 3 | ||
| MKTG | 2303 | 市场营销原理 | 3 |
| 管理 | 3032 | Current Topics in Business Technology | 2 |
Sophomore Year - Second Semester
| 课程 | # | 名字 | 学分 |
|---|---|---|---|
| 心血管病 | 文学与教育 | 3 | |
| 经济学 | 2703 | 微观经济学 | 3 |
| MKTG | 3503 | 消费者的行为 | 3 |
| 管理 | 2303 | 管理学原理 | 3 |
| 管理 | 3022 | 商业数据库十大体育博菜网站 | 2 |
| MKTG | 2003 | Sales and Sales Man年龄ment | 3 |
Junior Year - First Semester
| 课程 | # | 名字 | 学分 |
|---|---|---|---|
| 管理 | 2104 | 商务沟通 | 4 |
| 抢 | 2203 | 数字媒体导论 | 3 |
| ACCT | 2803 | 会计原理1 | 3 |
| 管理 | 3103 | 商业法I | 3 |
| 选修 | 3 | ||
Junior Year - Second Semester
| 课程 | # | 名字 | 学分 |
|---|---|---|---|
| 管理 | 3503 | 商业道德 | 3 |
| 抢 | 2303 | Typography and P年龄 Design | 3 |
| 通讯 | 3803 | Introduction to Public Relations | 3 |
| MKTG | 4203 | 零售管理 | 3 |
| 选修 | 2 | ||
Senior Year - First Semester
| 课程 | # | 名字 | 学分 |
|---|---|---|---|
| 高年级选修课 | 3 | ||
| 管理 | 3903 | 业务统计 | 3 |
| MKTG | 3703 | 促销活动管理 | 3 |
| 管理 | 4803 | 战略管理 | 3 |
| 选修 | 3 | ||
Senior Year - Second Semester
| 课程 | # | 名字 | 学分 |
|---|---|---|---|
| 选修 | 3 | ||
| MKTG | 4803 | 市场营销研究 | 3 |
| MKTG | 4883 | 市场营销实习 | 3 |
| 管理 | 4613 | 国际业务 | 3 |
| 抢 | 2503 | Web界面设计 | 3 |
事业收入
$58,833
平均年
$2,529,833
职业生涯平均
$91k
市场经理
$64k
市场研究者
$52k
社交媒体战略家
$44k
活动策划人
$47k
Public Relations Specialist
$55k
广告客户代表
相关专业
《可靠的菠菜app》杂志周三
Developed specifically for Traditional Undergraduate Students, MNU launched a new schedule in 2020. Semester-long courses are now held on Monday/Thursday or Tuesday/Friday for 75 minutes each.
Business Administration continues to be a highly sought out degree by students and employers alike. It provides an excellent and thorough foundation in skills necessary for success in today’s business world. These degrees will also prepare students for graduate study in man年龄ment, law or other business specialties.
Yorton克拉克
迪安, School of 专业 and 研究生 Studies Chair, 专业 and 研究生 Studies in Business Professor
丽莎WALLENTINE
"You will be prepared for life in the business world by solving problems for real-world clients and completing internships at a wide variety of companies in the Kansas City area. You will see ‘real 市场营销’ for yourself, firsthand."
Chair, Department of Business Administration; Associate Professor
成功的故事
作为一名MNU学生, you’ll encounter not only academic growth and career preparation but you’ll also transform through spiritual growth and time spent in service and mission. 我们认为这是a
recipe for success in today’s global world.
